2023 - 2025 COMMITTEES

Dato’ Simon Lim Seng Chai


Past Chairman (2019-2021)

Dato’ Simon Lim has been serving as the Group Managing Partner of Gan & Zul since 2016. He commenced his legal career in 1991 at Messrs Shook Lin & Bok, one of Malaysia’s largest law firms. With 32 years of experience, he is a highly experienced practitioner in the fields of law, commercial litigation, and corporate commercial practice. Dato’ Simon Lim also holds positions on the Boards of various public listed companies in Malaysia. In addition to his legal pursuits, he has actively contributed to society through his involvement in numerous non-governmental organizations (NGOs) throughout his career. Recognizing his dedication to public affairs, he was appointed as a political secretary to the Minister of Transport, Malaysia from 2009 to 2010. Dato’ Simon Lim served as the Chairman of PEEAM from 2019 to 2021, further exemplifying his commitment to the education industry.

Puan Sri Nonadiah Abdullah


Past Chairman (2021-2023)

Puan Sri Nonadiah Abdullah, the Director and Founder of Children’s Discovery House, has established a reputable position in the early childhood education field. With 17 years of experience, Children’s Discovery House has become one of the country’s top preschools, operating six centers in Kuala Lumpur. Puan Sri Nonadiah’s educational group also includes Montessori Anakku, Discovery Studio, and The Culinary Studio. Since its inception in 2006, Children’s Discovery House in Mont Kiara has been dedicated to providing children with holistic experiences to foster both academic and personal excellence. Puan Sri Nonadiah is highly regarded as an expert in early years learning and has been invited to speak at government and corporate seminars on education and entrepreneurship. She has played significant roles within the PEEAM as the Deputy Chairman from 2019 to 2021 and Chairman from 2021 to 2023.

Simon Tee Wee Siong

Chairman (2023-2025)

Simon Tee, the Founder and CEO of EDUWIS Education Group, established the organization in 1987. Through his entrepreneurial journey, he gradually nurtured EDUWIS from its early stages to maturity, transitioning from an independent business to a franchising model. This experience has positioned him as an expert in the field of early childhood education. In pursuit of a new breakthrough for EDUWIS, Simon embarked on a strategic merger with KEDIOS Group in June 2018. This merger capitalized on the synergies between the two entities, resulting in remarkable growth for EDUWIS. Within just four years of the merger, the number of centers expanded from 31 to 85, achieving a record growth rate. Simon Tee has also played significant roles in the PEEAM, serving as Treasurer from 2019 to 2021, Deputy Chairman from 2021 to 2023, and currently holding the position of Chairman.


Long Chiau Soon

Deputy Chairman (2023-2025)

Embark on a journey of educational excellence guided by the visionary Founder and Chief Marketing Officer, Long Chiau Soon, at Ten Toes Academy. With an impressive tenure of over 17 years in the education industry, Mr. Long’s humble beginnings in Tangkak laid the foundation for his passion in early childhood education. Committed to providing unparalleled educational experiences, Long has actively sought out partnerships, embraced innovative teaching methods, incorporated cutting-edge technology, and sought guidance from a diverse range of consultants. This relentless pursuit of innovation culminated in the establishment of Ten Toes Academy. As a trailblazer in educational transformation, Ten Toes Academy proudly stands as Malaysia’s First Edutainment Learning Experience Education Group. Drawing inspiration from Finland’s renowned education methodology, our academies offer a unique fusion of entertainment and education, creating an immersive environment for transformative learning experiences.

Salmy Yahya

Vice Chairman (2023-2025)

Salmy Yahya, the Co-founder and Master Trainer of Mywis Academy, brings with her a wealth of experience in the education industry, spanning 21 years. With a focus on Early Childhood Education, Salmy has gained extensive teaching experience. Throughout her educational journey, she has come to realize the effectiveness of child-centered learning, consistently seeking opportunities to create such an environment. Her alignment with Mywis Academy’s mission and vision led her to become an integral part of the organization. Salmy is driven by a strong determination and dreams of expanding STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning nationwide. Previously serving as the Salmy Yahya’s passion and dedication to quality education underscore her contributions to Mywis Academy and the advancement of STEAM learning.

Tan Sian Hian

Secretary (2023-2025)

Tan Sian Hian holds the position of Chief Corporate Alliance Officer at Kedios Berhad. With an extensive experience spanning over 24 years (1998-2023) in the field of early childhood education, Tan has gained comprehensive knowledge of the business landscape within this sector. Having encountered various challenges throughout his journey, he possesses a deep understanding of the pressing pain points faced by education operators. Tan’s vision for KEDIOS is to establish it as a hub for providing top-notch business solutions that empower education brands to thrive, expand, and maintain long-term sustainability. With his wealth of experience and insights, Tan Sian Hian is dedicated to driving the growth and success of Kedios Berhad by addressing the specific needs of the education industry.

Louis Yeoh Teong

Deputy Secretary (2023-2025)

Louis Yeoh is a distinguished Chartered Accountant, Fellow of the Association of Chartered Certified Accountants (FCCA) and the Institute of Financial Accountants (IFA), and a recipient of the Pingat Jasa Masyarakat (PKM) honor. Currently serving as the Academic Director and Managing Director at IPK College, Yeoh utilizes his expertise to ensure academic excellence and guide institutional growth. With over 20 years in academia, he has influenced countless students, leading to over 66 academic-related awards. His leadership has also earned IPK College numerous accolades, including the Private Education Entrepreneur Association of Malaysia (PEEAM) Outstanding Educational Product & Services Award and the prestigious KWYP Dr. Sun Yat-Sen Spirit Award. Yeoh’s commitment to education is demonstrated through his innovative teaching strategies, fostering a positive learning environment and encouraging student success.

Jeff Tan Chin Horng

​​Treasurer (2023-2025)

Jeff Tan Chin Horng, the founder of Clever Education Group, boasts more than 23 years of experience in the education industry. Alongside his role as Founder and CEO of the organization, Jeff actively engages in the development of educational TV programs for children, contributing as a scriptwriter. His dream of establishing a child-oriented teaching philosophy education center came to fruition in 2006 with the founding of the first CLEVER Education Centre. Leveraging its initial success, Jeff has successfully expanded the CLEVER Education brand, establishing 50 centers across Malaysia. Jeff Tan’s unwavering commitment to delivering quality education and his fervent dedication to creating a nurturing learning environment for children have played pivotal roles in the remarkable success and growth of Clever Education Group.

Dr. Ishak Bin Johari

Exco (2023-2025)

Dr. Ishak Johari is a highly accomplished individual with a wealth of experience in the fields of education and engineering. He currently serves as the Company Director at Pusat Tuisyen Terbilang Sdn. Bhd., a position he has held since 2012. In this role, he provides strategic leadership and oversees the operations of the tutoring center. Alongside his directorship, Dr. Ishak has made significant contributions as a lecturer at reputable University and Polytechnics. His expertise extends to areas such as technical and vocational education. With a strong academic background and extensive experience in both the educational and private sectors, Dr. Ishak Johari brings a valuable combination of leadership, teaching, and industry knowledge to his career.

Edwin Pang Tet Sin

Exco (2023-2025)

Edwin Pang is the Founder of MiKids Multimedia Teaching Programme, with a strong involvement since 1997 in developing multimedia materials and early learning programmes for young children. He is deeply committed to providing high-quality educational resources, particularly in English language education, for schools. Collaborating with experienced consultants in early childhood education and English language instruction, Edwin aims to deliver the best teaching materials to meet the evolving needs of the private early education sector. Continuously seeking to enhance his skills and adapt to changing requirements, he maintains a focus on quality and innovation. While primarily based in Malaysia, Edwin’s successful business ventures have also extended to overseas markets. With a genuine passion for children’s education, Edwin Pang strives to make a positive impact by offering innovative and effective teaching resources through MiKids Multimedia Teaching Programme.

Ivan Ng Khar Seng

Exco (2023-2025)

Ivan Ng Khar Seng, serving as a director at Harmonis since 2020, brings over three years of valuable experience in the education field. Throughout his career, he has been committed to assisting organizations in establishing efficient operating models that enhance student learning outcomes, streamline performance, improve team productivity, and enhance financial management. Currently, Ivan also leads the Business Development team at Harmonis, where he takes charge of licensing expansion and provides strategic guidance, system implementation, and tactical marketing support to licensees. His primary focus is to elevate local brand awareness, drive centre performance, and ensure long-term growth for all stakeholders. Ivan’s expertise and dedication contribute to the continuous success and advancement of Harmonis in the education industry.